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Press Release

SynGest CEO Helps Launch Green Cities Web Site

Jack Oswald, CEO,

SynGest, Inc.

San Francisco, California – (Oct 21, 2009) – SynGest, Inc. announced that the web site was officially launched yesterday with the help of Jack Oswald, CEO, SynGest Inc. Jack is a founding member of the Full Circle Fund Energy and Environment Circle ( and has been co-lead with Full Circle Fund Founder Josh Becker on the Green Cities web site project.

Green Cities - California is a "Best Practices" web site repository targeted at aiding municipalities to become ever more sustainable. The site was designed by the professionals who create and implement these programs every day. As a result, each Best Practice includes everything another city, county, town or concerned citizen would need to implement a new sustainable program. These include the required staff reports and research, legally vetted draft legislation and advice on how to communicate and build support for a program. There is also a wealth of information that describes the positive impacts of each program including the money that is typically saved by the cities who implement them.

The Green Cities site was launched with 50 Best Practices in seven categories. 65 more are under review and will be posted over the next several months. The goal now is to expand the site to cover the rest of the U.S. and rest of the world in scope for content and collaboration.

This represents a major milestone toward sharing our best ideas on making cities fully sustainable.




David Assmann, GCC Steering Committee
415/254-7245 (cell)

Carol Misseldine, GCC Coordinator
415/297-1713 (cell)


First-in-Nation Project Designed to Expedite the Greening of America

October 21, 2009 - Green Cities California (GCC), a collaborative of 10 of the state's most environmentally progressive jurisdictions, launches its Best Practices Web site today.

The purpose of this first-of-its-kind Web site is to accelerate the implementation of sound environmental policies in cities and counties around the state and, ultimately, across the U.S. It is a storehouse of cutting-edge environmental policy designed to accelerate policy implementation by helping cities avoid pitfalls and save time.

First-in-Nation Project Designed to Expedite the Greening of America

"Local sustainability policies have a profound and positive impact on environmental protection," says Carol Misseldine, Coordinator of GCC. "For example, we have seen a dramatic drop in littered polystyrene on California beaches due to the adoption of polystyrene bans by 24 coastal jurisdictions in the state."

However, according to GCC Steering Committee member David Assmann of the San Francisco Department of the Environment, the development of such legislation is exceedingly time-consuming and many cities, particularly small cities, don't have the resources to develop local environmental policy.

"Our Best Practices Web site addresses that problem by providing a central repository of information with easily downloadable policy documents and staff reports," says Assmann. "Now any jurisdiction can benefit from the hard work completed by other jurisdictions, and simply modify the policy to suit their locale."

The free Web site - created by local governments for local governments - provides everything staff and policymakers need to implement new policies, including the policy document itself, staff reports, background research, legal analysis, and outreach and education materials. Almost 50 Best Practices, organized around the seven categories of the Urban Environmental Accords - Energy, Waste, Urban Design, Urban Nature, Transportation, Environmental Health and Water - can be accessed now at

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Green Cities California - Members

Berkeley · Los Angeles · Marin County · Pasadena · Sacramento
San Diego · San Francisco · San Jose · Santa Barbara · Santa Monica

Accelerating the adoption of sustainability policies and practices through collaborative action